Casual Dining Restaurants to Drive Growth in 2015


Casual Dining Restaurants to Drive Growth in 2015

Alfresco dining

The British foodservice market will grow by 1.1% this year and by 1.5% in 2016, a new report by market research firm NDP Group estimates. Casual dining restaurants will lead growth in the sector, with a predicted spend of more than £5 billion by the end of next year. This represents a 13.7% increase on 2014 figures.

According to the report, other factors driving growth include; quick-service operators (serving chicken, pizza/Italian cuisine, burgers), coffee, and hotels. Growth in the pub sector will be fuelled by top chains and visits will grow to 1.29 billion by the end of next year. By comparison, full service restaurants are expected to welcome 1.18 billion visitors.

In its report, NDP Group said that growth will be spurred by three key consumer trends. Firstly, as our economy picks up, people are starting to treat themselves and their children on a more regular basis. Secondly, consumers are becoming increasingly willing to try new things, and are expecting better choice and diversity when they dine out. And lastly, when customers dine out, they want a 'full experience' as well as a sense of a 'social or family occasion.'

Casual dining has experienced continued growth over the past few years, and the report says this is due to the fact that it meets the fundamental needs of customers. Casual dining offers guests 'newness and diversity' combined with an opportunity for a 'family-oriented treat.'

Another study, released earlier this month by Horizon, estimated that the UK foodservice sector will grow by £10 billion to reach £56.3 billion by 2019.

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