Blogs
The cost-of-living crisis will no doubt be difficult for all hospitality businesses however, according to our latest survey in which we asked consumers about how the crisis will impact their spending habits, it could be set to impact some areas more than others.
When we asked respondents what they would cut back on first, the top answer, for 31%, was delivery and takeaway. This was in comparison to holidays abroad (30%), retail (17%), eating/drinking out (14%) and UK holidays (6%).
Whilst this doesn’t mean customers will stop ordering takeout entirely, its likely that the frequency of orders will reduce and customers will get pickier about the brands they order from.
If consumers are becoming choosier then having a good reputation and excellent standards will become key in getting picked. The biggest obstacles we’ve observed, that hinder the success of delivery/takeaway businesses are:
To help tackle these issues for our clients, we created Delivery Audits, which provide insight far beyond the level of detail that you’d normally get from a feedback survey.
Find out more about our Delivery Audits or why not book a demo with our friendly team?
