In response to a question posted on the Caterer Search Table Talk, we conducted a quick survey of 202 diners over the weekend to see how they would rank the following attributes.
They were asked to rank from 1 to 7 and these results show the percentage of people who rank each as number one.
The result are pretty much as expected, except for the dramatic score for 'Tasty'. Wow. In our experience, this is more reflective of people's expectations before a visit. Once a visit takes place, 'tasty' almost becomes a given and the other factors come closer to the fore, depending on how they are marketed. Even so, with a score like that, it's worth considering whether your restaurant would really be remembered for being 'tasty' and how you monitor performance of individual dishes.
