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This week brings that all-important cash cow for the hospitality trade - Valentine's Day.
This is your opportunity to aim Cupid's arrow firmly at your customers' hearts. A recent HospitalityGEM survey showed that diners are always tempted to try somewhere new for Valentine's Day, so get it right on the night and you will boost your reputation both on online feedback forums and word of mouth recommendations.
But don't be tempted to put all your eggs in one basket! The big night falls on a Thursday in half term this year, so many diners will struggle to get babysitters or just want to miss the rush, so Valentine's night will spill over into Friday, Saturday and even Sunday lunchtime. Sustain the romantic theme into the weekend and you might be on to a winner this year.
Read our article on Valentine's Day for more information, and to find out what irks diners about this time of year.
