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Coffee served in restaurants was once considered to be something of an afterthought, however now the drink has become an integral part of the dining experience. If customers order a coffee in your restaurant, that's a good indication that they've enjoyed their meal and want to stay for longer - it's crucial that this part of the
experience is just as enjoyable.
Customers have entirely different expectations of how coffee should be served to them at their local coffee shop, and how it should be served to them in a restaurant. Coffee shop customers are content with their brew being served in plastic or paper cups, diners prioritise presentation. If you want to impress, it pays to be creative: you might want to consider training your baristas on how to create latte art, for example. Offering a complementary biscuit or petit fours with each coffee will always go down well.
Customer interaction is short and sweet in coffee shops, lasting no longer than five minutes. However, in a restaurant setting you have much more time to engage with diners. When taking coffee orders, your staff could ask diners if they have enjoyed their meal; they could also recommend certain coffees or ask if they would like any extras with their drink, such as a shot of liqueur. Taking the time to engage diners in this way will help you to create a quality experience for your guests.
One thing to also bear in mind is that, no matter where customers order and drink their coffee, there are three things they will always expect: quality, choice and expertise. Give them these things, and you can be sure that they'll be stopping by your restaurant for their next caffeine fix.
