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​HGEM and mobile messaging app Yapster are uniting in partnership

HGEM News


​HGEM and mobile messaging app Yapster are uniting in partnership

​HGEM and mobile messaging app Yapster are uniting in partnership

HGEM and mobile messaging app Yapster are uniting in partnership to make the employee feedback process easier than ever, as announced today. This integrated solution will provide shared users with the insight to take proactive control over the wellbeing of their staff, driving reputation, sales and standards.

HGEM have been innovating in hospitality since 2003 and now work internationally with over 6000 restaurants, pubs, hotels, and caterers, including Pret A Manger, Wagamama, Greene King and Brew Dog. Their mission is to put Guest Experience Management at the heart of hospitality brands.

To do this, they provide a suite of digital tools to help operators monitor their performance and generate a culture of continuous improvement for teams. Features include guest feedback surveys, NPS tracking, online reputation management, and staff surveys.

HGEM and Yapster will kick off their partnership by allowing Yapster users to access their staff surveys directly through the mobile app, creating an easier, more engaging experience to drive higher response rates. For mutual customers, this means a 10 question survey can be answered in just 11 taps of a smartphone, with the content automatically updating to reflect the respondent’s role within the business. Subsequent updates will enable similar user access to HGEM’s customer feedback tools.

“HGEM’s mission is to help hospitality operators to access and take appropriate action based on all of their guest experience results – which can include a mixture of reviews, surveys and assessments,” explained Steven Pike, Managing Director at HGEM. “The integration with Yapster helps our mutual clients to make instant communication an integral part of the continuous improvement process.”

“Yapster’s mission is to become the mobile inbox of choice for hospitality and retail brands,” added Yapster Co-founder and CEO Rob Liddiard. “We believe that combining best in class instant communication with seamless access to other vital company systems can unlock significant commercial value. Our integration with HGEM was conceived to do just that. We couldn’t be more proud to be partnering with HGEM and to be able to offer the ‘Yapplication’ to our mutual customers.”

Development is complete and live.

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