Blogs, HGEM News
In the hospitality industry, being time-poor is an all too familiar challenge. Every day, the juggle between delivering exceptional guest experiences, managing teams, and keeping operations running smoothly is a tight balancing act. With a thousand things on operators’ plates, the process of accessing the right guest insights and managing your brand's reputation can feel just a little overwhelming.
At HGEM, we’ve always been committed to helping the industry make Guest Experience Management simpler, smarter, and more impactful. That’s why we’re delighted to announce the launch of an industry first: Halo. The first hospitality AI Assistant – integrated with our core platform – The Hub – to deliver our most intelligent Guest Experience Management yet.
Our new AI Assistant is the first of its kind in hospitality - an innovative tool designed and built by the HGEM team, to give operators instant access to the exact insights they need, without having to so much as click into a report. Think of Halo as your personal guest experience analyst, available 24/7. Using a ChatGPT-style interface, operators can simply type a question - just as if they were talking to a colleague or the HGEM team - and immediately receive clear, accurate, data-driven answers. No jargon, no delays, no guesswork.
Alongside smarter insights, Halo also has Reputation Management intelligence. Operators can effortlessly stay on top of guest feedback with AI-generated review responses - every response thoughtfully crafted in line with unique brand voice.
In an industry where time is in such short supply, having the right tools in your pocket is game-changing. Instead of spending valuable time searching for the right report, operators can now ask questions, such as:
“How did guest satisfaction scores change this month compared to last?”
“Which dish received the most positive feedback last week?”
“What has been driving positive reviews this month?”
Halo will instantly grab the data you need and frame it in a simple, actionable answer - along with supporting data tables, summaries, and links back to the original data in The Hub.
The result?
Faster decisions, informed actions, and more time spent where it matters most - with guests and teams.
Halo is fully integrated into The Hub, meaning it has access to all the powerful data operators rely on - from guest reviews and dish comments to feedback and Mystery Guest Audits.
Here’s what you can do:
Chat-style Q&A: Ask natural-language questions about your data and get instant insights.
Multi-visit analysis: Explore insights across different visit types, with filters to quickly narrow down the view.
Suggested prompts: Helpful starting points to inspire questions.
Chat history: Pick up conversations where you left off, with summaries for context.
Visual insights: Data organised into digestible tables, alongside comprehensive explanations.
Data depth: Access to reviews, feedback, dish comments, audits, and more.
In short, Halo doesn’t just give you data — it delivers meaningful insights, instantly.
The launch of Halo marks a major milestone for hospitality technology. While other sectors have been quick to embrace AI, this is the first time operators in hospitality have access to a dedicated AI tool focused on Guest Experience Management. For hospitality operators, this marks a new era of efficiency, clarity, and actionability. For guests, it means the benefits of operators being better informed, quicker to act, and more focused on delivering unforgettable experiences.
Our mission at HGEM has always been to empower operators with the tools they need to thrive. With the launch of Halo, we’re taking that vision further – we’ve combined the depth of data in The Hub with the speed and intelligence of AI. This isn’t just a new feature, it’s a new way of working.
