HGEM & KAM INSIGHTS Present: The Ultimate Xmas Guide
13th November 2023
Christmas is about sharing, supporting and bringing people together!
Here's a little gift from KAM Insights and HGEM, bringing together all of our Christmas research into one report - the ultimate Xmas guide for hospitality venues. Find out what you can do to really shine during this golden quarter.
Here are some of the key take-aways:
Christmas Day is looking positive. Nearly 1 in 10 intend to visit a pub on Christmas Day, which is back to pre-pandemic levels (Christmas Eve, Boxing Day & New Year’s Eve are following the same pattern.)
And BIG bookings are back! Over 39% will definitely be visiting a hospitality venue with 12 or more people. And what about how they book & what they expect? 46% want to speak directly to the venue with 32% wanting a same-day response to an enquiry. So responding & response times are definitely key.
Set menus/packages are popular with 37% of consumers, & 60% want to be able to pre-order their food from a set menu as it’s easier & less stressful, with 39% also wanting to pre-order drinks.
Finally –hospitality gifting remains ever popular, with 39% saying they would buy a gift card for a pub/restaurant as a Christmas gift.
