HGEM & KAM INSIGHTS Present: The Ultimate Xmas Guide

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HGEM & KAM INSIGHTS Present: The Ultimate Xmas Guide

Christmas is about sharing, supporting and bringing people together!

Here's a little gift from KAM Insights and HGEM, bringing together all of our Christmas research into one report - the ultimate Xmas guide for hospitality venues. Find out what you can do to really shine during this golden quarter.

Here are some of the key take-aways:

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  • Christmas Day is looking positive. Nearly 1 in 10 intend to visit a pub on Christmas Day, which is back to pre-pandemic levels (Christmas Eve, Boxing Day & New Year’s Eve are following the same pattern.)
  • And BIG bookings are back! Over 39% will definitely be visiting a hospitality venue with 12 or more people. And what about how they book & what they expect? 46% want to speak directly to the venue with 32% wanting a same-day response to an enquiry. So responding & response times are definitely key.
  • Set menus/packages are popular with 37% of consumers, & 60% want to be able to pre-order their food from a set menu as it’s easier & less stressful, with 39% also wanting to pre-order drinks.
  • Finally – hospitality gifting remains ever popular, with 39% saying they would buy a gift card for a pub/restaurant as a Christmas gift.

    We hope you find this report useful.
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