#RebuildWithHGEM. No fees for the first month: Rebuild sales quickly and safely by auditing new processes and capturing what guests think. NEW: Track & Trace for hosted entry.

Events

Events


Sporting events & concert venues

Events come in many shapes and sizes, with many variable factors that can influence guest experience. The difference between a good and a great event is often small but it takes focussed effort to monitor the things that matter and to use insights to drive continuous improvement.

Ascot Racecourse

Ascot Racecourse

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RHS Flower Shows

RHS Flower Shows

Events

RHS Flower Shows

"The reports we receive are invaluable to our successful operation. They help us make countless sometimes immediate changes to our operation, giving guests the best possible experience".

Arena Racing Company

Arena Racing Company

Events

Wembley Stadium

Wembley Stadium

Events

Wembley Stadium

HGEM Mystery Guests act as the eyes and ears on the ground, providing insight during large sporting events, when Wembley Stadium is at its busiest.


So how can we help?

Eliminate potential problems quickly. Particularly valuable for those managing large events, we can parachute a team to provide live monitoring and continuous improvement throughout the day. This means you can solve problems before they impact on guest experience during your event rather than waiting for an end of event review. This always leads to performance improvements on subsequent days of your event.

Improve sales. Our in-depth reports detailing feedback from mystery calls and showrounds will help ensure your team to capitalise on every sales opportunity.

Start planning next year. For headline events, we'll work with you to use insights from a current event to inform decisions about next year's event.

Keep good team members. Large events usually require lots of temporary staff and so using mystery guest assessments to measure team performance at all guest touch points will not only help shape future training programmes but identify exceptional team members you will want to work with again.

Develop profitable partnerships. Using mystery visits to assess how well your external partners are embracing your defined standards, processes and behaviours, we'll ensure your brand is being representing in the correct way at all times or flag potential issues.

Track what is being said about you online. The Hub makes it easy for you to view and respond to results from several popular online review and booking sites, all in the same place. This will give you a comprehensive view of your reputation and the things that influence it.

Get in touch to find out more